It calls forincentivising smart people to engage more in productive rather than unproductive entrepreneurship. This paper highlights how modern manager ought to be a strategist and an economist in terms of her role, responsibilities and qualities.It analyses the emerging parametric convergence between economics and business. The excellence that managers attain will be rewarding to them and the business environment. Both theoretically and practically, it is a bridge-building exercise between business and economics. Their expertise, efficiency and experience, then will enable them to manage any crisis, adequately. With the increasing importance of behavioural economics, for business and management, especially with the recent global downturn, managers need to be effectively equipped with economic theories, tools and techniques. Department of Economics, St Aloysius Evening College, Mangaluru, Karnataka Stateīusiness, corporations, economics, managers, responsibilities, strategy AbstractĪn appreciation of economics and the general workings of the economy have become increasingly necessary to make sense of government policy-making, the conduct of businesses and the enormous changes in economic systems, which are occurring throughout the world.
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